The term SEO stands for search engine optimization. It is the term given to activity that attempts to improve search engine rankings.

So What is SEO?

While many online marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.


That’s why it’s no surprise that SEO leads to your website have a 14% close rate, compared to the 1.7% close rate of leads from other channels like direct mail or print advertising.

Organic SEO

Search engine optimization helps you increase your visibility within the organic (or natural) search results, not to be confused with the paid search results.


Why Exactly is SEO Important?

If you aren’t optimizing your site for search engines and users, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.

Best Website

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

Why Does My Website Need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!.

Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.

What Does Your Website Provide?

This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer.

Targeted Search Traffic to Your Site with My Services

Search engines are the roadways that make this happen.

If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Why Can’t Search Engines Figure Out My Site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users.

What is SEO?

  • Title Tags
  • Meta Descriptions
  • Fast Loading Website Pages
  • Backlinks
  • H1 Titles
  • Social Engagement

There Are Limits

However, there is a limit to how search engines can operate.

Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

What is the Main Difference between SEO and SEM?

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known.

what is seo

Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO.

It involves other methods that can get you more search engine visitors like PPC advertising.

Technical and Off-site Activities

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

Why Do You Need SEO?

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily.

This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.

Good User Experience

It’s worth considering that Google is increasingly paying attention to user experience.

When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.

Search Engine Optimization Basics

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results.

SEO focuses on rankings in the organic (non-paid) search results.

Google’s Algorithm

In order to make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm.


Although Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.

Organic SEO

SEO should never be a trick. It should be a sustainable long-term strategy. Using tricks in order to fit Google’s algorithm only works in the short run.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Best Search Results

Google wants to show their users the best result for a specific keyword. If you want to rank for that keyword, you should simply try to be the best result.

What is Online Marketing?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers.

The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more.

Customers Find You

The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.

Benefits Of Online Marketing

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience.

Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

What is Search Engine Marketing?

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options.

Why You Need Digital Marketing Services

You can gain new customers from search engines.