Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.
What is SEO?
Search engine optimization or SEO for short, is a set of rules for optimizing your website for search engines and improve your search engine rankings.
In addition, it is a great way to increase the quality of your web site by making it user-friendly, quicker, and easier to navigate.
SEO can also be considered as a framework for your business since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.
Why is SEO Important or You?
In today’s competitive online market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
Search engine optimization is important because:
The majority of search engines users are more likely to click on one of the top 3 to 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way.
Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
What is the Difference between SEO and Internet Inbound Marketing?
Some people often ask me “Is Chicago SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal.
It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion and content strategy.
Good content is still the most important success factor with or without SEO
Before closing this introduction to Chicago search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.
In other words, if you try to SEO a website with not very good content your chances of succeeding (in the long term) are minimum.
On the other hand, a website with good content can do well with or without SEO. SEO will just give the web site an extra boost.
SEO is a must for every web property
To sum it up, Search engine optimization or what is SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.
It is important since a good SEO approach can drive more traffic to your website, blog or on-line store and gain more customers, make sales and fulfill your business objectives.