If you want to find a local business near you that will fix your favorite jacket or pants, sell you the little known book recommended by your friend, or bake a Peppa Pig themed cake for your kid’s birthday party, how do you find the right company?
Most likely you will use your favorite search engine like Google or Bing for some research online, of course.
Your potential customers are no different.
When your possible customers are looking for a product or service similar to what your local business provides or sells, they’re going to try to find it online.
Local SEO Facts
97% of people searched online to find a local business near them.
88% of consumers that do a local search on their smartphone visit or call a store location within one day. Source
46% of all searches on Google are seeking local information. Source
72% of customers that did a local search online visited a physical store within 5 miles of their location. Source
97% of people learn more about a local business near them on the internet. Source
93% of searchers will choose a business ranked on the first page of local search maps results.
71% of customers will go to a store because of information they found online.
18% of local smartphone searches led to a purchase within one day, while only about 7% of non-local searches led to a sale. Source
78% of location-based mobile searches turn into in an offline purchase. Source
Online local searches result in purchases 28% of the time. Source
4 in 5 people will use search engines to find local business information. Source
By next year, mobile devices & phones will influence more than $1.5 trillion in local business sales.
The average customer will read about 7 online reviews to give themselves an honest opinion about a company before buying.
How Long Do Local Users Spend on Their Phones?
The average/normal mobile phone user spends about 4 hours every day on their smartphones!
Bored of Stats?
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Just call us or text us or fill out our form online to get started and we can help get you ranking higher in local search engine results like Google.
8 thoughts on “Stats & Facts That Prove the Importance of Local SEO”
I love me some SEO stats.
Make sure you get local citations that match your website and address.
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