Stats & Facts That Prove the Importance of Local SEO

If you want to find a local business near you that will fix your favorite jacket or pants, sell you the little known book recommended by your friend, or bake a Peppa Pig themed cake for your kid’s birthday party, how do you find the right company?

Most likely you will use your favorite search engine like Google or Bing for some research online, of course.

Your potential customers are no different.

When your possible customers are looking for a product or service similar to what your local business provides or sells, they’re going to try to find it online.

Local SEO Facts

97% of people searched online to find a local business near them.

97% local near me searches online

88% of consumers that do a local search on their smartphone visit or call a store location within one day. Source

46% of all searches on Google are seeking local information. Source

72% of customers that did a local search online visited a physical store within 5 miles of their location. Source

97% of people learn more about a local business near them on the internet. Source

93% of searchers will choose a business ranked on the first page of local search maps results.

71% of customers will go to a store because of information they found online.

71% of customers will go to a store because of information they found online

18% of local smartphone searches led to a purchase within one day, while only about 7% of non-local searches led to a sale. Source

78% of location-based mobile searches turn into in an offline purchase. Source

Online local searches result in purchases 28% of the time. Source

4 in 5 people will use search engines to find local business information. Source

By next year, mobile devices & phones will influence more than $1.5 trillion in local business sales.

mobile searches influence local business

Online Reviews

The average customer will read about 7 online reviews to give themselves an honest opinion about a company before buying.

How Long Do Local Users Spend on Their Phones?

The average/normal mobile phone user spends about 4 hours every day on their smartphones!

Bored of Stats?

Don’t worry, we can help make sense of these local SEO facts.

Just call us or text us or fill out our form online to get started and we can help get you ranking higher in local search engine results like Google.

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