With over 1 billion users, Facebook marketing is a powerful tool you can use to promote your small business.
However, a lot of small business owners don’t really give their Facebook business page much thought after they first set it up.
What Do You Post on Facebook?
Many don’t know what to post or feel like keeping up with it is not worth the time or effort.
If you are in this same boat, try thinking of your business Facebook page as a fun way to connect with current and potential customers, instead of as a hassle.
How To Use Facebook For Marketing Purposes
The way to be successful promoting your business for free on Facebook is by using it for what it’s meant for: a social network.
Use helpful online tools.
With Hootsuite, you can find and share great content and schedule your posts to consistently grow your followers.
Advantages to Consider
It’s free – There is no cost associated with having a Facebook business page, and it’s free to post and share content.
Interact and stay top of mind with your customers – Facebook is a great platform where you can engage with your customers, listen to what they have to say, and respond to their comments.
By posting pictures and statuses, you can let people know what your business is up to.
This allows you to stay top of mind with your existing and potential customers, so hopefully when they make their next purchasing decision, they will think of you and not your competitor.
You can promote your products and services – Once you have a fanbase, you can sell your products to them without marketing costs.
You can also update your fans to let them know about any special events or deals that your business is running.
How to Enhance Your Small Business Facebook Page
The first step you will want to take before marketing your business on Facebook is to make your business’ profile page as impressive as possible.
This will not only help get people to like your page, but if done right, it will have a side benefit: increasing your chances of ranking higher in Google’s search results.
Setting up a Facebook Page
If you have not set up your Facebook business page, start here.
You want people to be able to find your business easily on Facebook, and once there, they should be able to learn everything they need to know about your business.
Offer a Coupon or Discount
People love free stuff and discounts, so give them something in return for liking your page. It doesn’t have to be big; it can even be a promotional item with your logo on it that you have lying around.
Just let people know that you appreciate the page like.
Another option is to create an offer directly on your Facebook business page.
Don’t Buy Fake Likes
You have probably seen an ad or heard from peers that you can buy Facebook likes pretty inexpensively. Don’t do this.
Since Facebook uses engagement as a metric when deciding whether your post will show in a user’s news feed, having thousands of unengaged fans will hurt your chances of showing on a legitimate fan’s news feed.
Also, if you have thousands of fans and your posts only get 3 likes, that will be a red flag for new people coming to your page.
What Types of Promotional Posts Work Best on Facebook?
You can promote your business while still sharing informational and entertaining information to your Facebook fans.
For example, a status update that reads “All winter coats on sale!” will probably not end up on many people’s newsfeed, and if it does, they will probably glance right over it.
However, if you post that status along with the image below, there is a much better chance of people noticing and engaging with the post. Facebook is meant to entertain, so be entertaining!
Track Which Facebook Posts are Doing the Best
After you have posted a few times, you will want to check to see how many people are seeing your post, and how many likes, shares, and comments you are getting.
We have given examples of a few different types of posts, but focus on posting the ones that work best with your fans.
Also look to see what times your posts tend to do the best. There is a lot of conflicting research out there about which days and times of day are best for posting content, so see for yourself what works best for you.
You can track how well your posts are doing by going to the insights tab on the top of your Facebook page. Here you will be able to see all of your activity, plus the reach and engagement of your posts.