Here is a list of interesting facts about marketing, including the influence of social media.
If you run a business and have a website, you need digital marketing. Online marketing is always changing, and you need to keep up with the latest trends.
But before you start writing and creating your content that will bring in new visitors and customers to your site, or before you hire copywriters, you could benefit from knowing some fun facts and information first.
General Internet Marketing
Obviously, internet marketing is all about generating traffic and website visits from the internet. Search Engine Optimization actually plays a big part in capturing free traffic. Let’s check out these questions:
- How do you build quality traffic to your website?
- What factors should you consider to get more users?
- What are some facts about marketing?
While there are tons of ways to build traffic to your site through SEO, PPC, social media, and more, get some ideas from these marketing facts.
Facts About Digital Marketing
80% of consumers say they do a lot of online research before making significant purchase decisions. This includes brand research and reading online reviews.
Almost half of all employed adults also said digital media has changed the way they work, including the number of people they have contact with (52% of respondents) and the number of hours they work (36%).
70% of content marketers are creating and making more online content that they did a year ago.
Almost 28% of marketing budgets are spent on content by B2B marketers.
64% of purchasing decisions of customers rely on blogs than newspapers.
Companies that use email marketing have a 27% more conversion rate of customers.
Visual content is a key component in converting users into customers. This means, include YouTube videos, info-graphics, instructions, product details, product SKUs, and other easy-to-digest elements in your web pages that people might want to know about.
Social Media Marketing
The top three marketing priorities for social media this year are:
- Content Marketing
- Social Media Marketing
- Branding & Website Marketing
When it comes to a buying decision from a potential customer, trust is very important. If you have been hesitant before buying a product, a recommendation from a friend or acquaintance that already bought the same product will take you in the right direction.
In the world today after a pandemic, this happens everyday in social media. Everyone is sharing their experiences online on major social media sites and apps.
So, here are some quick facts about social media marketing:
96% of adults use social media regularly.
40% of online users rely on social media when making a purchasing decision.
66% of marketers believe that digital marketing is one of the best and trusted media to succeed.
Blog posts with more visual elements and images attracts 94% more page views. Side note, this is such an easy way to add to your website and gain more traffic.
Companies and websites with an active blog generate 69% more leads per month.
60% of marketers create at least one piece of content every day.
Facebook drives more referrals than any other social platform.
Pinterest pins are worth 63 cents each.
If a customer has a positive experience with your company, they will tell approximately 15 people about it, on average. That can lead to more new customers!
Other Digital Marketing Facts
B2B marketing teams spend 33% of their budget on content marketing.
44% of companies outsource their online content marketing efforts.
Average buyers consult 11 consumer reviews on the path to purchase.
Email is the most popular communication for many digital marketers.
Content shared on Thursday has the longest “link lifespan” (people are still clicking on those links several days later).
The top media social channels B2B marketers are using for content marketers are (in order): LinkedIn, Twitter, Facebook, YouTube.
Please share these fun facts and information about digital marketing. We appreciate every visitor that finds this quality blog and website.