If you are marketing your business online, you will need to know these marketing acronyms. These are great to know if you are a beginner or an expert.
Here they are:
SEO (Search Engine Optimization)
This term relates to how your website appears in search engine results.
The better optimized it is, the higher up you’ll appear when a relevant keyword or phrase is searched for in Google or Bing or a similar search engine. (BTW, we have Chicago SEO services available along with many other local cities in the U.S.)
ROI (Return on Investment)
ROI is a comparison of the resources you spend on a specific investment and what’s returned to you through that avenue.
Your ROI helps guide you in determining where to allocate your budget and resources.
CTA (Call to Action)
One of the most important marketing acronyms, a CTA is when you encourage your website visitors to take a desired action.
CTAs usually take the shape of “buy now,” “click here,” and “subscribe” links or widgets. A strong CTA strategy can convert window shoppers into repeat customers.
UX (User Experience)
UX (user experience) is a specialized area of digital design that, in part, focuses on making websites as easy and fulfilling to use as possible.
CRO is one aspect of UX, but UX also deals with the overall architecture of webpages and websites, website navigation issues, and how your website interacts with other facets of your company’s online presence such as your social media accounts.
Poorly executed UX design is the downfall of many Internet marketing campaigns. When, for example, page loading is extremely slow, or site navigation is hopelessly complicated, prospects disappear.
CPL (Cost Per Lead)
Generating leads is the first step towards building a loyal fan base. The marketing acronym “CPL” refers to how many advertising dollars, on average, are spent obtaining each lead.
CPI (Cost Per Impression)
This acronym applies to marketing efforts where data is collected about the number of people viewing your advertisements, and how much you ultimately paid for each “impression,” or view.
PPC (Pay Per Click)
Pay-per-click (PPC) advertising is a highly effective Internet marketing option that most commonly focuses on Google AdWords.
In the PPC model, you want your ad to display on Google when prospects search for what you sell, and you pay when prospects click through to your ad’s landing page.
SMM (Social Media Marketing)
Marketing through a social media platform can include both paid and organic marketing efforts, as well as any content that builds brand awareness and recognition within your community.
CRO (Conversion Rate Optimization)
Conversion rate optimization (CRO) is a specialized area of Internet marketing focused on getting online users to make an inquiry or place an online order.
CRO specialists tweak or overhaul your web content’s design, content and interactive functionality to make your sales message easier to understand, get excited about and act on. Very important.
Many companies fail with Internet marketing despite having terrific products and services.
They fail because they have not gotten the message across and have put stumbling blocks in the way of prospects who, for instance, wanted to inquire but couldn’t figure out how to submit the website’s complicated inquiry form.
CMS (Content Management System)
A CMS is what makes website creation easier for anyone who isn’t a web developer. WordPress.com is one example of a CMS platform, as its behind-the-scenes system allows you to publish content without any code.
BR (Bounce Rate)
This term is applied specifically to websites. BR refers to whenever someone visits your website and leaves without clicking on any links or posts.
A bounce rate can also refer to when an outgoing email doesn’t make its way to an inbox effectively. It might accidentally end up in a spam box because of its subject line.
Remember Those Marketing Acronyms
Be sure to remember those marketing acronyms and you will be able to sound like an expert when talking with marketing and SEO companies.